Several marketing experts have predicted an increased focus on video marketing for Chiropractors in 2022. I am one of those experts. For years, Marketing Health Academy has researched and promoted the use of video in chiropractic social media marketing. Shorter video clips are the latest trend in marketing because they quickly get to the point, are humorous, or both. How does this translate over to chiropractic marketing? First, we need to define what a short video is. Short videos are typically 30-90 seconds in length. They are intended to hold the attention of the viewer just long enough to get the message across. Videos are posted on various platforms such as YouTube, TikTok, Instagram, LinkedIn, and Facebook. In October 2021, Facebook created its own version of short videos called reels. It doesn't really matter what platform you are comfortable with, the point is to give readers the video option. Take the content to your audience rather than making them go find it.
Your followers are much more likely to watch a quick video than to read a lengthy article or watch a longer-length video. Now, let’s look at the steps to turn your videos into followers and SEO.
It's helpful to think of this process as a great big circular path, similar to “The Marketing Circle” itself. Each step adds value to the next step, all the while using information from the previous step.
Your blogs are an excellent link-building tool for building good chiropractic marketing SEO. They are also a great tool for promoting education and inspiration, Step Three of The Marketing Circle. If you have followed the steps provided in our free marketing e-book, you will already know that it is always best to have a list of SEO keywords before doing any marketing for your practice. SEO keywords are used for more than just SEO purposes, they will be used as a building block for every other marketing step as well. When creating a blog, start with the keywords, and build on them. You can create an educational or inspirational document built entirely around your keywords. The resulting article will have the perfect amount of keywords and key-phrases to grow your chiropractic SEO and help define the purpose of the blog. When designing a blog, be sure you have clear intentions about what you are trying to convey before you begin writing.
2022 Marketing will utilize YouTube as an integral marketing tool. According to the United States National Library for Medicine, studies demonstrated that YouTube videos were more effective than non-video methods in imparting health information. YouTube had a higher impact on recall (knowledge), attitudes, and behaviors when compared to written material on other social media platforms (i.e., Facebook, Twitter, and blogs). Armed with this information we should consider the power of pairing YouTube, blogs, and other social platforms together. Having followed the steps in The Marketing Circle, you have a well-defined and well written blog. The information in your blog can easily be converted into a conversation or interview style video, or an animated/slide show style video. Uploading your short video to your YouTube channel allows you to embed it into your blog or on your website, or to share it to any of your social media outlets as a link to YouTube, or simply as a short. You can also place a link to your blog on your social media, thus giving an indirect link to your YouTube video.
