Social media has long been a great marketing tool. With Chiropractic social media you can experience rapid growth of your practice. We are all familiar with Facebook, Twitter, and LinkedIn, however, one of the lesser-used social tools in the chiropractic marketing toolbox is Pinterest. When properly implemented, Pinterest can be one of the most powerful marketing tools for you to use. Here are just a few great benefits of Pinterest.
- Improved SEO
- Increase in services promotions
- Great place for Infographics
- A picture says 1000 words
How could Pinterest boost your SEO? Great question!.
Boosting SEO with Pinterest
Pinterest can use graphics that come directly from your website, or that are related to a relevant page on your website. For example, you can post an image or graphic that leads the viewer back to a post or page on your website that informs or educates a reader. The visual interest provided by Pinterest can capture a viewer's attention much faster than reading a headline or a paragraph. If your images are relevant to the content you lead the viewer to, the conversion rate is higher than on any other medium, and you will successfully lead the viewer through your marketing funnel.
Take for example a post from your website or blog about stretches to help treat Sciatica. Since Pinterest allows for video that comes from your YouTube channel, (a video you've created that includes examples of each of these stretches), you post the video on Pinterest. In your pin, you can now suggest downloading a printable pdf of each stretch exercises, and how to use them. You'll include your contact information and the value of professional consultation, (because all new changes in workouts should not be started until you consult a physician).
Increase service promotions
Product pins can easily be infographics of services and benefits that you offer. Statistical information presented in a graphic format is a great way to show multiple benefits of various chriropractic approved techniques. Link this type of pin to a landing page which explains the benefits using text, video and images to capture and maintain the attention needed to convert viewers into patients.
Statistics show that users on Pinterest spend more on products than any other chiropractic social media platform. The demographics (users) on Pinterest are looking for something specific, rather than typical social media behaviors you would expect on platforms like Facebook. They aren’t there to communicate with friends or to share photos of family or food they're eating. If you offer what they are looking for, the conversion becomes an easy click. If they are really impressed, they can share your pin with others.
Great use of Infographics
We’ve all seen infographics, but have you ever wondered how they would be relevant to you and your business? With Pinterest, long vertical images convert better than square images do. It isn't necessary to make an infographic that is three times longer than it is wide, however an infographics is not only informative, it is a great way to create longer images. Fun fact: Faces are shared far less than images without faces. Since you are in the business of people, creativity with your images will easily work in your favor. Using colors that are eye-catching in your images are clicked on within the first 3-second marketing rule. With Pinterest, it is all about creative and compelling imagery.
What are some of the other tips and tricks we can use with Pinterest?
Hashtags literally started out as a way to search in Twitter. Today,, the hashtag of today is used in all social media platforms for multiple reasons.
Your business brand would benefit from a hashtag tagline. Something such as #JustDoIt. When you use this hashtag in every social activity you do, you build your brand. Hashtags use is are not only a great ways to create search terms, but helps define brands and ideas. When search terms are explored in Pinterest, all of your hashtags have a level of consideration. The challenge is to determine how valuable a search term is. We have a great tool for this. www.ritetag.com is one of the hashtag tools that we can use to determine the real value of a hashtag. Once youwe have the best hashtag term that works for us, you can put that term right inside of your description on your business page. You should also place hashtagshash tags in each of your pins, but if you want to brand your business, placing your main hashtag in your descriptions increases your overall traffic.
Headlines are another great place to put hashtags, but don’t stop there. Every headline you make for social media or for blogs is giving an SEO and a readable score. How do we determine the value of our headlines? Let’s consider look at another great online tool:. www.coschedule.com. Not only will you get suggestions on how to make your headline better, but you will get both the SEO score and a readability score. For example, the headline on this blog article you are reading has a headline score of 71 and an SEO score of 83. Broken down, anything from 80 - 99 is great, 70 -79 is good, 60 - 690 is average. and Anything below 60 is, “If at first, you don’t succeed, try try again.
Chiropractic social media marketing is a fantastic and great free marketing tool. It does come with some necessary research and maintenance, but when done correctly you will see conversion growth and a brand that grows and gives the appearance that you are the expert in your area. If you need any help, please let us know., It is our passion to do the necessary research needed, build the graphics, and recreate the plans that will help you grow.
