Chiropractic Marketing Plan

Chiropractic Marketing Strategy

Every great project starts with a plan. Strong chiropractic businesses start with a strategic marketing plan. If you have an outline for every story-line in your plot then you control the narrative directing your readers down a path of emotion and interest. Marketing Strategy is the process of building interest in your business through intrigue and emotion. The trick is knowing what interest your customers have.

Market Place

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Book a Mentor

Schedule time with a mentor

Building Step By Step Pathways to Success

Clarify

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Communicate

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Inspire / Educate

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Convert

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Evaluate

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  • Branding

    Setting Yourself Apart

    What sets you apart from the rest. How will you be remembered. Do you know your customer and do they know you.

  • Demographics

    Know Everything About Your Customer

    Know where your customers live and play and why they are there. Become one.

  • Keywords

    Keywords are you trends.

    Not just for SEO anymore. It's trends, hashtags, and content

  • Social Profiles

    Being a part of the group

    Learn how to relate on a level where everyone is hanging out.

Communication

  • Client Reviews

    Listen regularly to what clients have to say. Respond quickly and reward as necessary.

  • Messenger & Chat

    Communication on demand; anywhere, anytime. Building trust with clients online.

  • Contact Information

    Easy to use contact forms with maps and links are more valuable than gold.

  • Groups

    Meet and greet with your customers in a place where questions can be answered for all.

Inspiration and Education

  • Influencers

    Become the expert in your field

    Create the information that everyone researches. Define yourself as an expert.

  • Inspire

    Be a Mentor

    Everyone needs a starting point and a special place to start.

  • Content

    Provide for the Researchers

    Everyone is a researcher today. That gives them the power to choose.

  • Video's

    Education

    Everyone is watching video's. Join the fun and educate through film.

Conversion

  • PPC Marketing

    Pay Per Click is Google, FB, LinkedIn and more.

    Great marketing strategy when you know who you are targeting.

  • E-commerce

    Sell it online. Don't stop at your website put your products on Google Merchant, Google My Business, Facebook and more.

  • SEM Marketing

    SEO is a great form of conversion, if they can't find you, they won't need you.

  • Regular Offers

    Offer discounts on services and products to loyal customers and new patients.

Evaluation with Agile

  • KPI's

    Key Performance Indicators

    Keep track of all of your KPI's daily or weekly. This means web traffic, sales conversions, coupons, etc

  • Evaluate

    Create Charts

    Keep charts of past and current KPI's so you can see issues coming before they happen.

  • ROI

    Return on Investment

    Trace your ROI so you can watch it grow.

  • Update

    Education

    Time to Tweek before you have a big change that cost you money.

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