One of the hot buzzwords right now is ChatGPT. All the big players such as Google and Bing are using it. At Marketing Health Academy for 2023, we are very focused working on AI processes to help you market your business. What better to building your chiropractic social media ideas than written AI? When we saw all of the hype about this new content creation process using AI, we tested it under multiple scenarios to see just how it saves our team time and money.
So the real question here is, why would a chiropractor use ChatGPD to boost their marketing? We posed this very question in the ChatGPT, and here are the results:
- Efficiency: AI can produce digital content much faster than a human can. This is especially true for repetitive tasks like data entry or generating reports.
- Consistency: AI can ensure that your digital content is consistent in tone, formatting, and messaging. This is important for brands that want to maintain a consistent image across all their communication channels.
- Scalability: AI can easily scale to handle large volumes of content creation. This is useful for businesses that need to produce a lot of content regularly, such as news websites or social media platforms.
- Personalization: AI can help create personalized content for individual users. This is important for businesses that want to tailor their marketing messages to specific demographics.
- Cost savings: AI can be less expensive than hiring a team of human content creators. This is especially true for small businesses that can't afford to hire a large team of writers, editors, and designers.
Overall, using AI to create digital content can help businesses save time and money while improving the quality and consistency of their messaging.
Each of the points above were generated by ChatGPD. While all of this information is great, and was easy to create, the results didn't seem very personal, and it didn't exactly fit what I was trying to say. ChatGPD did supply me with a quick response, and usable content. However, it did not really help me understand specifically how it could improve my efficiency.
Let’s take a moment and talk about consistency. ChatGPD says that it will ensures that my digital content has a consistent tone, however it wasn't really my tone. A very important cog in your brand is tone. No two tones should be exactly alike. AI technology can provide you with good, usable content, but it still cannot do it in your tone. Personalizing content cannot really happen without your own brand tone. Afterall, you're not an artificial intelligence. This is why our customers who need content written out for them fill out our questionnaire forms... so content is created which is personal to their needs, fits their brand, and has value. Personalization is the golden key in marketing. Customers are also not artificial intelligence. They know when a message isn't really personal.
