Chiropractic Marketing Plan

Chiropractic Marketing Strategy

Every great project starts with a plan. Strong chiropractic businesses start with a strategic marketing plan. If you have an outline for every story-line in your plot then you control the narrative directing your readers down a path of emotion and interest. Marketing Strategy is the process of building interest in your business through intrigue and emotion. The trick is knowing what interest your customers have.

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Book a Mentor

Schedule time with a mentor

Building Step By Step Pathways to Success

Clarify

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Communicate

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Inspire / Educate

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Convert

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Evaluate

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  • Branding

    Setting Yourself Apart

    What sets you apart from the rest. How will you be remembered. Do you know your customer and do they know you.

  • Demographics

    Know Everything About Your Customer

    Know where your customers live and play and why they are there. Become one.

  • Keywords

    Keywords are you trends.

    Not just for SEO anymore. It's trends, hashtags, and content

  • Social Profiles

    Being a part of the group

    Learn how to relate on a level where everyone is hanging out.

Communication

  • Client Reviews

    Listen regularly to what clients have to say. Respond quickly and reward as necessary.

  • Messenger & Chat

    Communication on demand; anywhere, anytime. Building trust with clients online.

  • Contact Information

    Easy to use contact forms with maps and links are more valuable than gold.

  • Groups

    Meet and greet with your customers in a place where questions can be answered for all.

Inspiration and Education

  • Influencers

    Become the expert in your field

    Create the information that everyone researches. Define yourself as an expert.

  • Inspire

    Be a Mentor

    Everyone needs a starting point and a special place to start.

  • Content

    Provide for the Researchers

    Everyone is a researcher today. That gives them the power to choose.

  • Video's

    Education

    Everyone is watching video's. Join the fun and educate through film.

Conversion

  • PPC Marketing

    Pay Per Click is Google, FB, LinkedIn and more.

    Great marketing strategy when you know who you are targeting.

  • E-commerce

    Sell it online. Don't stop at your website put your products on Google Merchant, Google My Business, Facebook and more.

  • SEM Marketing

    SEO is a great form of conversion, if they can't find you, they won't need you.

  • Regular Offers

    Offer discounts on services and products to loyal customers and new patients.

Evaluation with Agile

  • KPI's

    Key Performance Indicators

    Keep track of all of your KPI's daily or weekly. This means web traffic, sales conversions, coupons, etc

  • Evaluate

    Create Charts

    Keep charts of past and current KPI's so you can see issues coming before they happen.

  • ROI

    Return on Investment

    Trace your ROI so you can watch it grow.

  • Update

    Education

    Time to Tweek before you have a big change that cost you money.

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