Another year has come and gone! With the seemingly unending pandemic, constant change and uncertainty means that business growth can still be a bit rough. Not to fear ... all is not lost! The sun is shining in the sky, and each new day continues to dawn. With some strategy, and some creativity, growth is right around the corner. The team at Marketing Health Academy has eagerly been doing the research and tweaking 2022 marketing plans to help you keep on track and build on your chiropractic practice. Chiropractic marketing in 2022 is looking good!
Constructing solid Conversion Rate Optimization (CRO) in the coming year needs to be built around a specific set of marketing functions: Chiropractic Search Engine Optimization (SEO) and specialized techniques, and chiropractic social media marketing and knowing how to use it for Communication, Education and Inspiration ... Accomplishing all this while keeping your marketing costs down! Easy enough, right? This is where we can help! When you are ready we'll also show you how the new Google techniques and paid advertising will create inbound customers.
This year we will use the Agile Marketing method to evaluate and grow our marketing and our business.
What is 2022 Chiropractic Marketing?
The time has come to have some fun with your marketing to reach new customers! People are tired and bored (just a couple of side effects of a pandemic). They want to be inspired. People are looking for new routines in their lives as they begin to get back into the in-office work life, increased commutes and travel, and evolving family time. For those who have been sitting on the sofa or in their makeshift work-from-home office, new and fun ways to stretch are a growing trend. As we get into the swing of a new normal life, we find that we have less time for things we recently had more time for. Your customers are looking for inspiration in what the new normal will look like. When you offer Information, Education, and Inspiration in your marketing, you become the expert in your field. They look up to you and your advice. This year is the time to look past a traditional practice and on to an inspired practice.
Chiropractic Marketing Plan
The ability to become a strategic marketer is in the details. When you create a chiropractic marketing plan of action to follow, and then initiate your plan, you will have stepped beyond what most have been doing for years.
In the past, websites were simple and didn’t have to be strategic in order to outpace the competition. Now, not only do they have to be 100% SEO optimized, but they have to be a tool for information and inspiration in your marketing strategy.
The 2022 buzzword is "CRO". Conversion Rate Optimization has been around for years, but now it has a sophisticated name! Your CRO is all about ROI, with a few twists and turns. You can read about that in more detail on our blog. The important things that you need to know however, will all be in your chiropractic marketing plan. Think of your marketing plan as your pirate treasure map (written in a code that only you understand) that you follow on a step-by-step basis with activities, growth factors, ROI, and the ability to change tasks without halting the whole process, saving money and time and avoiding mistakes.
Chiropractic SEO
When talking about chiropractic SEO we are not just talking about a website ... we are talking about every part of our digital presence. It is important to remember that SEO is found in every nook and cranny of your brand. Consider even your logo and your domain name: Did you know that you can find SEO even in the most unique places within your brand?
Think of your website as the hub of your SEO, the place where it all intersects. Newly added landing pages for your marketing funnel and business growth must be optimized for that branch of growth to continue, even after you are done with a campaign. Blogs have been all the buzz for years, and the fact is they don’t have to be a bunch of groundbreaking articles. You can use blogs as a very useful tool to grow your keywords. You can evolve them by turning them into videos, and further push promotional details.
Optimization branches into all digital aspects, including into your social media. Link building has been an essential must-do for a long time. However there are rules that you must follow in order to create a successful link-building campaign for optimal SEO. Otherwise you run the risk of getting banned from Google and other big search engines. Lucky for you, Marketing Health Academy is at your fingertips for guidance!
Chiropractic Social Media Marketing
In 2022 your social media will take on a whole new purpose. Chiropractic social media marketing has changed for the better. In the past, paid advertising on social media was a go-to quick fix to sputtering inbound website traffic. In 2021 this trend slowed to a turtle's pace (we're assuming that is slow). That doesn't mean paid social media ads do not have great value. It means you have to be more strategic about it. When you learn the tips and tricks of social media and you put them all together, they will work with each other for much better performance and higher probability of CRO.
The biggest trick you will learn is using your various media to tease back and forth in place of spending needlessly on digital ads. Think of it as a tradeoff: Spend less money and get a marketing superhighway!
The biggest components of social media marketing for 2022 is doing your market research, and getting comfortable with the program(s) that will work best for you. It is important for you to understand if Facebook, Instagram, Twitter, LinkedIn, YouTube, etc., should be your marketing niche. When it comes to social media, follow the concept of “work smarter, not harder”.
Chiropractic Video Marketing
Video marketing has become a huge toolbox asset for 2022. Consumers want to be educated and inspired, and video is the present consumable platform. This does not mean you have to become a slave to video marketing. Afterall, video production can be expensive. Some videos can be simple animated recipes that can be created as a basic slideshow. Consider creating spinal friendly stretch instructionals that you don’t time for during live appointments. You can post such videos on your social media and your website, and even email them to your contact list. By doing this you are providing valuable information to your clients as well as to potential clients.
Organization and consistency: this is the simple trick to keeping up with the ever changing marketplace, and understanding how to keep your practice steps ahead of the competition. When you take a moment to convert your current marketing practices into Marketing Health Academy's “The Marketing Circle'' you are immediately implementing organization and consistency. Marketing Health Academy is your complete marketing resource!
