You want your business to be successful. I get it, so do I. It is always best when you have loyal customers, but the question is how do you find those long term customers? This tutorial is going to show you how to take your features and benefits and set them to specific demographics and products. A perfect marriage of these two makes for long-term customers that are willing to tell their friends and family how great you are. Let's call this "word of mouth" marketing. When you know the tools and rules of chiropractic demographic marketing you have the information to conquer chiropractic marketing in 2022. In this tutorial, we will be using trends and social profiling to define demographics to help locate your perfect customer, at the right place and at the right time. The converting hook you use comes from step three when you inspire and educate them. Let's get started with demographic marketing.
What Are Your Demographics
According to www.oxfordreference.com Demographics are statistics that describe the characteristics of a population, such as age, sex, race, family size, and income.
This is the perfect technical definition but we really need to look at this from a different angle. Let's take the demographic of age. This can be from 0 to over 100. And if we have a service to offer anyone in this age group that would be incredible, but how do we know? If someone is suffering from a sports injury, obviously they would be defined not only by their age but their activity level. How we treat their injury would be different from that of a pregnant mother. In this case, we need to find a service that benefits someone with a sports injury. This is how to benefit marketing for chiropractors begins, with a list of services and their benefits or features.
Benefit Marketing for Chiropractors
For the most part as a chiropractor, you are service-based. Your product is what you can "do" for someone to solve a "problem" they may have. With that information in mind, can you list those services based upon the benefits and features? Does your practice have specialized machinery for a specific service? This would be both a feature and a benefit. What is the perfect patient to benefit from this machine and the service provided along with it? When you arm yourself with tools that are specific to your and your practice you can define whether we need to know the age of our prospective customers. If this is important, we can find the best tool to do this.
Chiropractic Marketing Strategies
When it comes to demographics, you won't find just one tool that is the silver bullet. It takes a combination of tools and insights to create a complete idea of where your next loyal customer is hiding. One of my favorite tools to get started doesn't give any big details but a general idea.
Google is your go-to guide for all things keywords, in this case, we want to take the keyword that best describes a benefit, feature, or service and try and connect it to a specific city or state, and month of the year. For example, riding a bike in Utah is going to be hard to do in January or February. But riding a bike in Arizona during the same months is ideal. Match that information up with an ideal service on your offerings list and you get an idea of who you think your customer target is going to be.
Facebook Insights
You probably have access to many kinds of insight reports, they are on Google analytics and ads, Twitter, LinkedIn, etc. You will want to find the one that best fits your personal skill level. You will be checking your insights for more specifics such as age, income, location, and more. By fitting your insights with your trends, alongside your product offerings, you can now draw a map of who and where you need to focus on when filling out the demographics section of your 2022 marketing plan.
When you have a detailed marketing plan that has complete information such as "demographics for benefit marketing", creating the content, advertising and promotions define themselves.
Take the time now to do the research acknowledge your benefits for marketing and put all of the puzzle pieces together for a successful 2022. Good luck and as always if you need help getting started, Marketing Health Academy is here for you.
