Chiropractic Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing your website for the best ranking from search results. SEO rules are constantly changing, some becoming more complicated, while others merging with another rule. Search engines live by providing the best search results to every query.

The Marketing Circle Step Four: Conversion

Front End SEO

Detailed front-end SEO is the process of creating text and images that help a search engine such as Google to index your website to the appropriate categories and queries.

DOMAIN NAMES

The first thing search engines see is your domain name (as discussed in the domain section). You should have one keyword in your domain name.

HEADERS

Headers come in the format <h1>. They are numbered from 1 - 6. Any header that is listed as an h1 has more relevance that an h6. You should only have one <h1> on a page.

IMAGE "ALT" TAGS

Looking for an image, look at images.google.com. How do you think Google indexes images by keywords? By setting your alt tag, these keywords are indexed based upon the keyword you choose. It is advised to use only one or two in alt tags.

CONTENT TEXT

When writing blogs, or content on your website it doesn't hurt to be a little wordy if you are using fillers that have keywords. But this is a tightrope act. If you are repetitive and just keep writing for the sake of writing you can be penalized. Write to your user and be detailed.

There are tools to show you the comparison between your text and your HTML. If you have more HTML that text, this is not relevant writing.

LINK BUILDING

Link building is also a nasty trick. To many links and you get banned from Google, to few and they don't carry any relevance. There isn't a magic number for this. My suggestion is start small and watch your analytics reports. If they are not showing up, add another one. If it is possible have outside sites that are related to you, to link to your site. DO NOT JOIN A LINK FARM.

Evaluation and Analytics

The final step to the 5-tiered circle is evaluation with Agile. What does this mean to you?

When you follow the Agile Marketing method is saves money on down time of your website, errors in e-commerce, customer retention, and so much more. Be ahead your your customers by knowing where you stand with search engines and paid marketing. You keywords work in more than one location.

  • Descriptions

    Unique descriptions are necessary on every page. Use specific keywords per page.

  • xml Sitemaps

    You will register this with Google Analytics. Tells Google keywords.

  • Robots txt

    Declares core components to prevent duplication. Declare url of your sitemap.

  • Site Hierarchy

    Basic organization of content for indexing. Use keywords for an organized menu.

Google Analytics and Search Tools

SEO doesn't do any good if you don't know how effective it is and what changes need to be made for a more successful outcome. When you use the Agile Method, keep track of your KPI's to use in future evaluations.

Although there are many analytic tools the most common is Google Analytics. When you set up your account you will be asked to place code on your website, if you are using a CMS like WordPress, there are many plugins that make this easy.

Another great tool available from Google is "Search Console". Many detailed evaluations can be found here. If you need more information, search gives you links to tools that help you build your website. What a great tool. Learn more about schemas, site speed, etc.

Scroll to Top