Have you lost faith in social media marketing for your chiropractic practice? Sometimes it can feel like a waste of time and that it isn’t helping to grow your business. I’m going to give you a fresh perspective, and hopefully help change your point of view. Social Media for chiropractors is more about how you say something, as opposed to simply what you say. Your goal is to be known as the expert in your field, and to do this you have to look and sound like it. Social media is your platform to present yourself as a professional in the way that people want to see.
Think like a customer
What are your customers doing on social media? One of the best chiropractic social media marketing ideas includes the need to stop and think about what people want to see (or read about). Most viewers on social media are looking for quick videos or some form of inspiration. You need to find a way to tap into that need and get your message across with videos that inspire. Think video shorts on simple exercises, breathing techniques, and possible stretches to do when you have an injury. Consumers in your demographic are going to stop and watch those. If they are captivated enough they may even contact you, (which should be your goal). Back this concept up with enticing images in follow up posts that remind customers of previous information you’ve already shared.
Become a trendsetter
Social Media is all about followers and friends, and being a trendsetter. So why can’t you be on the trend train as well. Tony Robbins does it with his videos about building business, so you too can do it for being the best chiropractor in your area! Find the social media that everyone runs to every day such as Facebook, Instagram, TicToc… or any other medium. Build a following with videos and podcasts, or funny weekly jokes.
Some of the funniest, nationwide known posts (and comments) come from a vet in Texas. Locally in my neck of the woods there is a pastor who uses humor in his regular posts on his roadside reader board that are truly inspiring messages of his faith. People drive from the other side of our mountains every week just to read them. Your content doesn’t always have to be educational, but can often be inspirational, or even just fun.
Choose your spot … there is a correct time to be educational. Remember, education doesn’t have to be boring. Know your brand and stay true to it. First and foremost, be professional and knowledgeable. Be sure and include your educational content on your website with a great video, or maybe even an audio file. It never hurts to support educational content with patient interviews.
Social Insights
Knowing which media to use may not always be clear. Simplify this through your insight reports. If you create researched marketing plans each month that track your valuable KPI’s, this information will be readily available for you. It will become much more clear which social media marketing you should be utilizing, including the demographics with age, income, and interests. If you are getting traffic from people who have a high interest in running, then you know that you need to make more content specific to runners.
Call to Action
Don’t forget to bring it all together by inviting viewers to do something. This is the most important part! Your call to action doesn’t necessarily have to be a link to your website. Facebook offers some great tools such as chat, call direct, and of course, a link to your website or a web form. Which one works best for you and your business? (That is a subtle hint that you should probably implement a call to action that works best for your business).
If you have downgraded priority, or given up on your chiropractic social media effort, we have a program to help you get started. Let us get you back on track and teach you a whole new (and maybe even fun) way to bring the masses of social media back to your business. Give us a call or send us a chat on our Facebook page.
