Chiropractic social media is an online community where people share information about chiropractic care, wellness, and lifestyle choices. You can build your chiropractic brand simply by being active in your community.
Why You Should Be Using Chiropractic Social Media
Over the years social media has seen several changes with new services and opportunities that work perfectly for our industry. When one service becomes obsolete, a better one is created. It is important to stay active so you can stay current. Here are just a few ways you can make the most of social media in order to make a splash on social media.
1. Build relationships with potential patients by becoming active in your community.
You are the expert in your field, and you want your community to know it. In order to relate to your community, it is beneficial to understand the activities that are trending in your neighborhood. You can use social media to find the trends in local sports and activities in your community. Consider sponsoring a team or activity that you can promote on your own social media pages. Unique opportunities in this area may be fun runs or marathons. If your schedule allows, it could even be a nice gesture to donate your time at these events. If that isn’t feasible, try offering swag such as water bottles with your brand. These same products can be sold on your social media shopping carts for others to enjoy.
2. Feature Your Expertise
Consumers are always looking for ailments, stretches, and meditation solutions, as well as recovery solutions from sports-related injuries. Social media is a great place to prove your knowledge and show that you are the resource they are looking for.
“How to overcome migraines” is a great way to bring someone into a blog with text, videos, e-books, and more as a lead generation tool. There aren’t many social media platforms today that don’t allow videos.
3. Communication
If you have read the e-book “The Marketing Circle”, you will already know how much emphasis is put on communication in the marketing process. The one thing that chiropractors have post-pandemic is their ability to be face to face with patients and build relationships, but it doesn’t start out that way. You need to open up the lines of communication to bring future patients in.
Chiropractic social media gives you that opportunity. One great way to post on social media is to post images of yourself, not just as a Dr., but as a human. The same is true with your staff. You can post your staff every Friday in fun or silly hats, or participating in their favorite hobbies.
4. Provide a platform to educate others about your specific chiropractic care.
Some of the largest chiropractic clinics have specialized care. Take, for example, a dear friend of mine, Dr. Mongeon. He has spent his career focusing on sports medicine. He caters to all levels, from the local football teams, college, and even the professionals. His videos on stretches, food and meditation are an incredible strength of his abilities.
Whether you want to practice in a small town, a big city, or the whole state, you need to provide information about what you offer. You don’t need to specialize in one area of practice but you do need to show clients that you provide the solution for their individual needs. Everybody needs a new healthy recipe each week.
5. Stay up-to-date with current trends in the industry.
Up to this point we have talked about how you can use social media to reach customers, but it is also a great tool for keeping up with trends in the industry. Your competitors are on social media. Getting active on social media helps you network, learn new tips and tricks, and see the latest in new medical technology.
Take the time to think outside the box when it comes to chiropractic social media. It doesn’t have to take a lot of time and can be very beneficial to your business growth. We at Marketing Health Academy would be happy to do a social media review with you. Just give us a call.
