The Marketing Circle Step 5: Evaluation and Growth
Evaluate the 5 Methods of Digital Marketing
Clarify | Communicate | Educate And Inspire | Convert | Evaluate
Evaluation is the key to preventing mistakes and saving money. In order to prevent unwanted loss, place evaluation steps between your marketing plan and your actions by keeping track of key performance indicators. When you maintain and monitor up-to-date KPIs, you can easily prevent mistakes before they happen. This is the Agile Marketing method, it is the last step in "The Marketing Circle".
The Team
KPI's are daily stats that evaluate your business. Everyone from the front desk to the web development team are involved.
The Master
Organizes daily KPI's to create project wins without project, advertising, or website downtime. Watches for the slow running wheel.
The Evaluator
Organizes KPI's into daily, weekly, and monthly charts to keep the wheels running, evaluate new prospective products and services.
The Reporter
Creates the reports and delegates growth. In charge of getting ads designs and placed, keeping budgets in check and providing the success.
Google Marketing
- Google Analytics
- Google Search Console
- Google My Business Analytics
SEO (Search Engine Optimization)
- Keywords
- Content
- Link Building
Marketing Plans
- Smart Goals
- Sales Funnels
- Return on Investment
