What is strategic marketing for chiropractors.

What is Strategic Marketing for Chiropractors

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What is Strategic Marketing? Your Guide to Long-Term Success

In today's competitive business landscape, simply throwing marketing tactics at the wall and hoping something sticks isn't enough. Companies need a well-defined strategy to ensure their marketing efforts are focused, effective, and drive long-term success. That's where strategic marketing comes in.

Strategic marketing goes beyond the day-to-day activities of promoting your practice. It's about taking a big-picture approach to understand your target market, your competitive advantage, and your overall business goals. This knowledge then informs the development of a comprehensive marketing plan that outlines how you'll reach your target audience and achieve those goals.

Here are some key aspects of strategic marketing:

  • Patient Focus: Strategic marketing places the customer at the center of everything you do. It involves understanding your ideal customer's needs, wants, and pain points. By building a deep understanding of your target market, you can create marketing messages and campaigns that resonate with them.
  • Competitive Advantage: What makes your business unique? Strategic marketing helps you identify your competitive advantage and leverage it in your marketing efforts. We call this "becoming the expert". This could be anything from a superior product offering to exceptional customer service.
  • Goal Setting: Strategic marketing is all about achieving specific goals. These goals could be increasing brand awareness, driving sales, or generating leads. Having clear goals allows you to measure the success of your marketing efforts and make adjustments as needed.

The Benefits of Strategic Marketing

By taking a strategic approach to marketing, businesses can enjoy a number of benefits, including:

  • Increased ROI: Strategic marketing helps you allocate your marketing budget more effectively, leading to a higher return on investment (ROI).
  • Improved Brand Awareness: Strategic marketing helps you build brand awareness and establish your company as a thought leader in your industry.
  • Enhanced Customer Relationships: Strategic marketing allows you to develop stronger relationships with your customers by creating a more personalized and engaging marketing experience.
  • Sustainable Growth: Strategic marketing helps you achieve sustainable growth by attracting new customers and retaining existing ones.

Getting Started with Strategic Marketing

If you're ready to take your marketing efforts to the next level, join Marketing Health Academy for the best in:

  • Conduct Market Research: Understand your target market and the competitive landscape and defining social profiles.
  • Define Your Target Audience: Who are you trying to reach with your marketing messages?
  • Set SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-Bound goals will keep you on track.
  • Develop a Marketing Mix: This refers to the "4 Ps" of marketing: product, price, place, and promotion. Strategic marketing ensures these elements work together seamlessly.
  • Track and Measure Your Results: Regularly monitor your marketing performance and make adjustments as needed.

By following these steps and embracing a strategic marketing approach, you can set your business up for long-term success.

I hope this helps! With a strategic marketing plan in place, you can take your marketing efforts to the next level and achieve your business goals.

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Marketing Plans for Chiropractors

7 Rules of a Chiropractic Marketing Plan

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Strategic marketing is a mixture of math and science, adding just the right dose of social media. The details of a chiropractic marketing plan are based upon the following concepts.

That leads us to the 7 rules that should be set specifically for chiropractic marketing. Let’s get started with an understanding of what strategic chiropractic marketing plans are. Step into the lab and put a little bit of math with a little bit of science and put it into a beaker and shake well (These are your KPI’s). Then take a pinch of social science and drop it in. The reaction you see is your strategy and results. The more precise your KPI’s are the bigger your reaction. Your beaker in this scenario is your marketing plan. The more detailed and precise your plan is the higher your chances of an impressive reaction.

  1. Demographics, terms, markets, and trends.

On top of every marketing plan, you need a goal. When setting goals, try creating with smart goals. These help you create plans that any person on your team can follow easily. Demographics help you determine who you are targeting, where you will target them, and what will peak their interests. What are the markets and trends that will give you the biggest return and the term you are willing to follow to get there?

Your terms are the promotions, the inspirations, the educational material, and any other items you need to build interest in.

When you are creating your plan, you should note such things as landing pages, keywords, hashtags, and specialized images.

  1. Social Media Campaigns and Communication

In successful marketing you don’t use social media to promote sales, you use it to create communication between you and your followers, prospective followers, and even your critics. You can turn even negatives into positives with your social media plan. I very seldom pay for ads on most social media platforms as the ROI just isn’t there anymore to warrant it. But hashtags marketing is still a hit and I use it for everything. (TIP: ritetag.com)

  1. Google

Don’t leave out one of the top tools in your toolbox. Google My Business and Google Merchant. My marketing plan usually has a whole section dedicated to these tools because of the power they provide in business growth. As a chiropractor, I can’t imagine not utilizing this tool weekly.

Now that your marketing plan has a general direction to go, the time has come to add the science and the math. This information will provide you with a detailed direction based upon facts.

  1. KPI’s from past years and months

As a business, you may not have KPI’s in detail from the past years or even the past month. If this is the case, you need Marketing Health Academy. This information lets you know what worked, and what didn’t. It keeps you from spending money needlessly. In my KPI’s I even keep track of the increase/decrease in social media followers. If they are dropping you know that your content doesn’t relate to them. It is time for a change.

  1. Paid Advertising

If everything is set up correctly you should know where to put your money, and how it will affect your bottom line. Soon we will look at marketing funnels, and this is part of the top tier of your marketing funnel.

  1. Blogs and Video

Chiropractic marketing has 2 essential tools for growth, and both of them create either educational material or inspiration. If you don’t have the e-book yet, now is a great time to download it. These are so important in your marketing that they have their own section in the 5 tiers. Beyond education and inspiration, they are vital to SEO in building links and promoting keywords. I’m sure you have heard that content is key, although a small exaggeration, content does cover multiple areas of a successful digital business.

I would also like to point out that due to the pandemic, having part of your business digitally available is going to increase in importance more in 2022 than it did in 2021. We were all still trying to figure out how this would work as the pandemic took hold. Now that we have an understanding of how to be a digital chiropractor, we need to promote it.

  1. Marketing Funnels

The last tool you should place in your marketing plan is the funnel. All of the previous information can now be placed in a chart that you follow. Make sure you follow the last tier in “The Marketing Circle”, and keep frequent information about how each of these is working. The evaluation phase. If you keep current KPI’s you can prevent an expensive error from happening.

Example:

Marketing Funnels for Chiropractors

This information is at the core of your chiropractic strategic marketing and should be given the time that it takes. At Marketing Health Academy we have a package for every situation to help you along. Appointments are available on Facebook if you want to talk to someone about your specific situation.

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7 top uses of keywords in chiropractor marketing

Top 7 Uses of Keywords in Chiropractic Marketing

Business Branding for Chiropractors

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Keywords in the past have been a tricky use of specialized words that help consumers find your website on Google, Bing, and other search engines. Today the term keyword means so much more. It may be the most useful tool in your marketing toolbox. Now is a great time to look at the 7 best uses of keywords. With this new knowledge, you can go back into your marketing plan and evaluate what you did. Look beyond SEO and organic search, to see that some of the tools are useful in other ways.

Before we get started looking at how we use our keywords, let's look at how we find the “best keywords”. There are many paid programs on the Internet that will include keyword search in their plans, but if you are just starting out and don’t want to invest large amounts of money, the best free program is your Google Adwords account. This is not an inclusive solution by any means, but it is a great starter. You will find your keyword planner under your tools link on the menu bar. Another great benefit of this tool is the ability to see other related keywords that you may not have thought about. Since this is not a tutorial on how to find keywords, let's look at how we are going to use them.

Strategic Domain Names

Your URL is your first line of defense with SEO and the search engines such as Google. Indexing algorithms start at the top of your web code and work their way down. The first thing they are going to see is any keywords in your domain name. So as a chiropractor you might want to find a domain name such as “drcoolchiropractic.com”, it’s just a suggestion. But hopefully, you get the idea. The search engines will obviously see your name and your occupation. If you already have a domain name, don’t despair we have many other uses.

SEO

I think this one is a given and since SEO is a full-time endeavor, we will not discuss it in detail other than to point out a few obvious SEO tips for your website and keywords.

  • Headings
  • Alt Tags
  • Talking URL’s
  • Call to Action
  • Meta tags
  • Inline text

Hashtag Marketing

Hashtags started as a way to search and chat on Twitter, but this practice is now everywhere. You’ve seen it: #imahashtag. Hashtags are now used on every social media outlet. Although used differently the format is the same. One of my most favorite hashtag tools deals with Twitter. Ritetag.com is one of those paid tools that give you multiple functions with their paid version, but the free site is just as useful. You can put a key term in the search and the results will give you an idea of how successful your term is on Twitter. If you are creating a trend report for your products, this works very well.

PPC (Pay Per Click) Advertising

This is another Google use of keywords, but if you are interested in successful marketing, learning how to integrate PPC with Google and Bing in your marketing is vital to website growth. If you don’t know how to create a complete PPC marketing plan, this may prove to be a waste of money so it is best to consult a professional before getting started. Once again, you will be using your Google and Bing Ad accounts. And as you may know, both Bing and MSN search default on many android phones. Don’t lose out on the high amounts of mobile traffic.

Directory Listings

Search engines have given great relevance for link building, and yet most forms of link building can get your black listed from the search engines.

One of the best link-building techniques that is respected by the search engine is directory listing. If you can find respected directories that are free or less expensive, your placement on most search engines can increase quickly. If you can find directories that are relevant to your products or services, include your keywords in your directory listing and the title.

E-mail subject lines

In a world of spam e-mails, marketing has become harder to create ROI and link conversions using e-mail. For the most successful e-mail marketing campaigns, a few simple tricks increase your chances.

Use your keyword in the subject line with [keyword] brackets. This not only points out what you are trying to do, but it accentuates it.

Infographics

Infographics can be very successful if you can create a balanced of words that are made visual with icons and pictures. This is also a great place to use keywords in a visual and fun format. If you haven’t already looked at the power of color psychology, this is the place to look.

Although there are many more places to use your keywords, such as in your social media we will let you explore some of these other techniques.

The takeaway here is keywords are a strategy that should be done carefully. Think outside the box of traditional SEO and look beyond the keywords “you” would think about. Think like your customers. Keywords are an investment into your business. Make sure you get the best return.

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