Streamline Your Blogs

Simplify Your Inbound Traffic

How useful was this article
★★★★★

How important is your blog on chiropractic care?

How much do blogs count towards my current SEO?

For quite some time, these have been the most pressing issues of the day. As we all know chiropractic blogging requires a significant amount of effort and time. Fortunately, new search engine optimization work standards are simple and detailed. To boost organic traffic and rise to the top of search engine results pages, content is essential. Including more pages, links, and relevant keywords makes SEO construction easy.

In this post, I will discuss the many approaches to answering these questions. I will show you how to make the most of two distinct approaches to search engine optimization (SEO) for your website.

Chiropractic Blogs

There are many factors that affect how well your content performs in search engines, but three of the most critical are the use of keywords, the length of your content, and keeping your content up to date.

By comparing these three ideas, you may discover a common approach to the question, "How can I promote keywords on my website?" Nobody knows your expertise as well as you do, making blogs is a terrific option for sharing your knowledge with others while using your best keywords. Using a keyword map when looking for subject matter offers you a route to follow for greater success. This is an idea that we have previously discussed. Rather than attempting to promote all of your services, concentrate on mastering one and speaking about it.

Chiropractic SEO

Headlines, keywords, photos with alt tags, and links are just a few of the tried-and-true methods followed by popular bloggers. Blog content is particularly relevant due to Google's anti-cheating measures throughout the indexing process.

Chiropractic search engine optimization insists on originality without sacrificing integrity or research.

Your blog's headline and first paragraph are two of the most important details that SEO will expect from you in your chiropractic marketing. With the new AI tools we have, there are inherent  risks associated with utilizing artificial intelligence to write your blogs. As AI relies on data pulled from elsewhere online, this poses a potential risk of inaccurate or plagiarized information. For information on dealing with AI, try reading CHAT GPT & ALL THE CHIROPRACTIC MARKETING HYPE.

Google - Friend or Foe?

Keyword meta tags have become obsolete as a result of Google's updated method of keyword verification. Search engines are less concerned with how frequently you update your blog and more concerned with whether or not you have a coherent message to convey. Although, regularly adding new content to your blog gives the impression that you are still in business and educating others on your topics.

Google, like any other company, requires someone to purchase their product. They strive to provide the most relevant and useful results for each user who types in a question or search query. Google is our friend because they take the time to lay out a specific set of rules to follow. Experts all over the world in SEO can even pinpoint the day and time a new algorithm is rolled out helping them to recover any losses after a new update.

Chiropractic Blog Solution

If maintaining a consistent output of blog posts is beyond your current capabilities, there is a workaround. Professionally written blogs are available for purchase, and the writers we use are up to date in the majority of chiropractic specialties. Your additional knowledge creates a blog that is accurate, well written, and specific. For a small monthly fee you can have consistent and regular blog posts written on the schedule of your choosing.

Social Media for Chiropractors

Second, you can improve your SEO by utilizing landing pages in your social media campaigns. In addition to the content development we've just covered, you'll also be working on crucial website functions like:

  • Call to action buttons
  • Video and Infographics - Visual content like videos and infographics are more engaging for readers than text alone.
  • Free Downloads - Provide ebooks as free downloads and put them in the hands of customers who are actively seeking information.

When your landing pages are optimized and ready to share on social media, you can use your most effective communication channel. Landing page creation for your website can be automated by creating page templates that reflect your company's established identity even as you modify the photos, text, links, and other elements that comprise the template.

Your brand is the first thing that people think of when they think of you. Do you think of Nike first and foremost for the sneakers or the logo?

Including your community should be considered when developing your practice's brand. If you regularly donate time and money to local clubs, you may want people to remember your name whenever they are mentioned. Your name is associated with more than just a product because of how you conduct business. Your online presence should reflect the energy you exude in person. If you don't already have a well-established brand, you should consult with a brand expert.

There are many more guidelines to follow while developing chiropractic SEO, but I am confident that you will see positive results from your efforts on your blogs and landing sites.

Get in touch with us if you need assistance, or schedule a meeting with one of our mediators.

If you're looking for experts in a specific field, we have you covered.

Whether you need assistance getting started, some guidance, or access to some initial materials, we are here to provide it, or you can just say, "Give me the works”.

Subscribe

* indicates required

Streamline Your Chiropractic Blog Read More »

Chiropractic Social Media Marketing - Focusing on your customer

FOCUSING ON YOUR CUSTOMER

 Chiropractic Social Media Marketing by focusing on your customers.

How useful was this article
★★★★★

In part one of this series, we examined matching our products and services to people. Who are the people in our demographics?

Today, we will discuss how to find your demographics by examining who your ideal customers are, and why they are ideal.

Demographics are the key to getting the best return on your investment. Some of the most profitable practices make the most money while spending the least amount of time finding new customers. It allows them to spend the maximum amount of time really catering to current clients.

PEOPLE CENTERED DEMOGRAPHICS

You've likely broken down your practice into solutions for individuals. From the outside looking in, what consumers likely see is a Dr that adjusts your spine and magically fixes your problem. Very seldom do they see all the details. However, from your point of view, someone with frequent headaches is treated differently than someone with a joint injury. Some of the medical aspects may be the same but you are specifically looking at the issue and may offer a different pathway of adjustments to the solution. It’s a science.

When looking for your demographics, it is valuable to define consumers by key points. What can they afford? Are they sports minded? Are they professional athletes? Do they sit all day and work on a computer? I have found that my chiropractor not only takes the stress from my shoulders and makes my daily grind bearable, but also includes a complementary solution for my sore and aching eyes. Bonus points in my book.

AGE

One of the most important aspects of people-centered demographics is age. In the preceding article, you've already covered some of the other factors we would consider when it comes to age. For instance, over 65 may include the elderly who are on a fixed income, have medicare, and have aches and pains that must be addressed with their delicate bones. Consider also product and service-based points from the previous article. You can place a specific service for this demographic with a list of marketing techniques that fit.

INTERESTS

As previously discussed, sports injuries and other injuries are approached with different mindsets. My friend, Dr. Mongeon, has built his practice around professional sports and has become an expert in his field. Within the professional sports arena in the United States, he promotes himself as the healthy living lifestyle professional. A similar approach could be your goal if you have a popular sport in your community. Keep in mind that Dr Mongeon is an expert in his field. He has opened the doors to marketing opportunities that may or may not work for your practice.

This article is about how you would service this demographic, and the marketing formats you would use to reach the people in the demographic. If social media is popular in your demographic, take the time to learn which platforms are the most popular.

There is an incredible, and absolutely free, tool available to you which you can use to find the interests in your city or state.

Trends.google.com where, you can type in various keywords and set a specific geo location, and google will let you know what the most popular interests in your area are.

BENEFITS

Graphics are a great benefit to people centered demographics, because you can build complete campaigns by using digital promotion whether it be images, infographics, or videos. People relate when you use information in their likeness. It is personal.

Blogs are also useful because you are writing to a specific type of person, you know who they are and what they need. If you are not currently using blogs to build your business, I suggest that you do. You may have tried this in the past and found it too time consuming, however content is vital to your website. Frequently adding new content catches the interest of all search engines and helps you to climb to the top. If you find this step in your marketing process to be overwhelming, Marketing Health academy has professional writers and content creators that can do it for you at more than reasonable prices.

Join in next week when we discuss geographic centered demographics. Learn why the city and the state you are in gives you the advantage over others. Learn how to reach customers who are walking down the street, or playing in a park down the block.

Download the free "Marketing Circle" e-book and learn more about a new way to market your practice.

Subscribe

* indicates required

FOCUSING ON YOUR CUSTOMER Read More »

CHAT GPT & ALL THE CHIROPRACTIC MARKETING HYPE

Chiropractic Social Media Marketing Ideas

One of the hot buzzwords right now is ChatGPT. All the big players such as Google and Bing are using it. At Marketing Health Academy for 2023, we are very focused working on AI processes to help you market your business. What better to building your chiropractic social media ideas than written AI? When we saw all of the hype about this new content creation process using AI, we tested it under multiple scenarios to see just how it saves our team time and money.

So the real question here is, why would a chiropractor use ChatGPD to boost their marketing? We posed this very question in the ChatGPT, and here are the results:

  • Efficiency: AI can produce digital content much faster than a human can. This is especially true for repetitive tasks like data entry or generating reports.
  • Consistency: AI can ensure that your digital content is consistent in tone, formatting, and messaging. This is important for brands that want to maintain a consistent image across all their communication channels.
  • Scalability: AI can easily scale to handle large volumes of content creation. This is useful for businesses that need to produce a lot of content regularly, such as news websites or social media platforms.
  • Personalization: AI can help create personalized content for individual users. This is important for businesses that want to tailor their marketing messages to specific demographics.
  • Cost savings: AI can be less expensive than hiring a team of human content creators. This is especially true for small businesses that can't afford to hire a large team of writers, editors, and designers.

Overall, using AI to create digital content can help businesses save time and money while improving the quality and consistency of their messaging. 

Each of the points above were generated by ChatGPD. While all of this information is great, and was easy to create, the results didn't seem very personal, and it didn't exactly fit what I was trying to say. ChatGPD did supply me with a quick response, and usable content. However, it did not really help me understand specifically how it could improve my efficiency.

Let’s take a moment and talk about consistency. ChatGPD says that it will ensures that my digital content has a consistent tone, however it wasn't really my tone. A very important cog in your brand is tone. No two tones should be exactly alike. AI technology can provide you with good, usable content, but it still cannot do it in your tone. Personalizing content cannot really happen without your own brand tone. Afterall, you're not an artificial intelligence. This is why our customers who need content written out for them fill out our questionnaire forms... so content is created which is personal to their needs, fits their brand, and has value. Personalization is the golden key in marketing. Customers are also not artificial intelligence. They know when a message isn't really personal.

Subscribe

* indicates required

ChatGPT And All The Marketing Hype Read More »

Chiropractic Social Media Marketing

5 Free Chiropractic Social Media Ideas

How useful was this article?
★★★★★

Chiropractic social media is an online community where people share information about chiropractic care, wellness, and lifestyle choices. You can build your chiropractic brand simply by being active in your community.

Why You Should Be Using Chiropractic Social Media

Over the years social media has seen several changes with new services and opportunities that work perfectly for our industry. When one service becomes obsolete, a better one is created. It is important to stay active so you can stay current. Here are just a few ways you can make the most of social media in order to make a splash on social media.

1. Build relationships with potential patients by becoming active in your community.

You are the expert in your field, and you want your community to know it. In order to relate to your community, it is beneficial to understand the activities that are trending in your neighborhood. You can use social media to find the trends in local sports and activities in your community. Consider sponsoring a team or activity that you can promote on your own social media pages. Unique opportunities in this area may be fun runs or marathons. If your schedule allows, it could even be a nice gesture to donate your time at these events. If that isn’t feasible, try offering swag such as water bottles with your brand. These same products can be sold on your social media shopping carts for others to enjoy.

2. Feature Your Expertise

Consumers are always looking for ailments, stretches, and meditation solutions, as well as recovery solutions from sports-related injuries. Social media is a great place to prove your knowledge and show that you are the resource they are looking for.

“How to overcome migraines” is a great way to bring someone into a blog with text, videos, e-books, and more as a lead generation tool. There aren’t many social media platforms today that don’t allow videos.

3. Communication

If you have read the e-book “The Marketing Circle”, you will already know how much emphasis is put on communication in the marketing process. The one thing that chiropractors have post-pandemic is their ability to be face to face with patients and build relationships, but it doesn’t start out that way. You need to open up the lines of communication to bring future patients in.

Chiropractic social media gives you that opportunity. One great way to post on social media is to post images of yourself, not just as a Dr., but as a human. The same is true with your staff. You can post your staff every Friday in fun or silly hats, or participating in their favorite hobbies.

4. Provide a platform to educate others about your specific chiropractic care.

Some of the largest chiropractic clinics have specialized care. Take, for example, a dear friend of mine, Dr. Mongeon. He has spent his career focusing on sports medicine. He caters to all levels, from the local football teams, college, and even the professionals. His videos on stretches, food and meditation are an incredible strength of his abilities.

Whether you want to practice in a small town, a big city, or the whole state, you need to provide information about what you offer. You don’t need to specialize in one area of practice but you do need to show clients that you provide the solution for their individual needs. Everybody needs a new healthy recipe each week.

5. Stay up-to-date with current trends in the industry.

Up to this point we have talked about how you can use social media to reach customers, but it is also a great tool for keeping up with trends in the industry.  Your competitors are on social media. Getting active on social media helps you network, learn new tips and tricks, and see the latest in new medical technology.

Take the time to think outside the box when it comes to chiropractic social media. It doesn’t have to take a lot of time and can be very beneficial to your business growth. We at Marketing Health Academy would be happy to do a social media review with you. Just give us a call.

5 Free Chiropractic Social Marketing Ideas Read More »

Pinterest Social Media Marketing For Chiropractors

Achievable Chiropractic Social Media on Pinterest for Chiropractic Marketing

How useful was this article?
★★★★★

Social media has long been a great marketing tool. With Chiropractic social media you can experience rapid growth of your practice. We are all familiar with Facebook, Twitter, and LinkedIn, however, one of the lesser-used social tools in the chiropractic marketing toolbox is Pinterest. When properly implemented, Pinterest can be one of the most powerful marketing tools for you to use. Here are just a few great benefits of Pinterest.

  • Improved SEO
  • Increase in services promotions
  • Great place for Infographics
  • A picture says 1000 words

How could Pinterest boost your SEO? Great question!.

Boosting SEO with Pinterest

Pinterest can use graphics that come directly from your website, or that are related to a relevant page on your website. For example, you can post an image or graphic that leads the viewer back to a post or page on your website that informs or educates a reader. The visual interest provided by Pinterest can capture a viewer's attention much faster than reading a headline or a paragraph. If your images are relevant to the content you lead the viewer to, the conversion rate is higher than on any other medium, and you will successfully lead the viewer through your marketing funnel.

Take for example a post from your website or blog about stretches to help treat Sciatica. Since Pinterest allows for video that comes from your YouTube channel, (a video you've created that includes examples of each of these stretches), you post the video on Pinterest. In your pin, you can now suggest downloading a printable pdf of each stretch exercises, and how to use them. You'll include your contact information and the value of professional consultation, (because all new changes in workouts should not be started until you consult a physician).

Increase service promotions

Product pins can easily be infographics of services and benefits that you offer. Statistical information presented in a graphic format is a great way to show multiple benefits of various chriropractic approved techniques. Link this type of pin to a landing page which explains the benefits using text, video and images to capture and maintain the attention needed to convert viewers into patients.

Statistics show that users on Pinterest spend more on products than any other chiropractic social media platform. The demographics (users) on Pinterest are looking for something specific, rather than typical social media behaviors you would expect on platforms like Facebook. They aren’t there to communicate with friends or to share photos of family or food they're eating. If you offer what they are looking for, the conversion becomes an easy click. If they are really impressed, they can share your pin with others.

Great use of Infographics

We’ve all seen infographics, but have you ever wondered how they would be relevant to you and your business? With Pinterest, long vertical images convert better than square images do. It isn't necessary to make an infographic that is three times longer than it is wide, however an infographics is not only informative, it is a great way to create longer images. Fun fact: Faces are shared far less than images without faces. Since you are in the business of people, creativity with your images will easily work in your favor. Using colors that are eye-catching in your images are clicked on within the first 3-second marketing rule. With Pinterest, it is all about creative and compelling imagery.

What are some of the other tips and tricks we can use with Pinterest?

Hashtags literally started out as a way to search in Twitter. Today,, the hashtag  of today is used in all social media platforms for multiple reasons.

Your business brand would benefit from a hashtag tagline. Something such as #JustDoIt. When you use this hashtag in every social activity you do, you build your brand. Hashtags use is are not only a great ways to create search terms, but helps define brands and ideas. When search terms are explored in Pinterest, all of your hashtags have a level of consideration. The challenge is to determine how valuable a search term is. We have a great tool for this. www.ritetag.com is one of the hashtag tools that we can use to determine the real value of a hashtag. Once youwe have the best hashtag term that works for us, you can put that term right inside of your description on your business page. You should also place hashtagshash tags in each of your pins, but if you want to brand your business, placing your main hashtag in your descriptions increases your overall traffic.

Headlines are another great place to put hashtags, but don’t stop there. Every headline you make for social media or for blogs is giving an SEO and a readable score. How do we determine the value of our headlines? Let’s consider look at another great online tool:. www.coschedule.com. Not only will you get suggestions on how to make your headline better, but you will get both the SEO score and a readability score. For example, the headline on this blog article you are reading has a headline score of 71 and an SEO score of 83. Broken down, anything from 80 - 99 is great, 70 -79 is good, 60 - 690 is average. and Anything below 60 is, “If at first, you don’t succeed, try try again.

Chiropractic social media marketing is a fantastic and great free marketing tool. It does come with some necessary research and maintenance, but when done correctly you will see conversion growth and a brand that grows and gives the appearance that you are the expert in your area. If you need any help, please let us know., It is our passion to do the necessary research needed, build the graphics, and recreate the plans that will help you grow.

June 2026
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
282930  

Achievable Chiropractic Social Media on Pinterest for Chiropractic Marketing Read More »

Chiropractic Social Media - saying the right things

Chiropractic Social Media Marketing: It's not what you say, it's how (and when) you say it.

How useful was this article?
★★★★★

Have you lost faith in social media marketing for your chiropractic practice? Sometimes it can feel like a waste of time and that it isn’t helping to grow your business. I’m going to give you a fresh perspective, and hopefully help change your point of view. Social Media for chiropractors is more about how you say something, as opposed to simply what you say. Your goal is to be known as the expert in your field, and to do this you have to look and sound like it. Social media is your platform to present yourself as a professional in the way that people want to see.

Think like a customer

What are your customers doing on social media? One of the best chiropractic social media marketing ideas includes the need to stop and think about what people want to see (or read about). Most viewers on social media are looking for quick videos or some form of inspiration. You need to find a way to tap into that need and get your message across with videos that inspire.  Think video shorts on simple exercises, breathing techniques, and possible stretches to do when you have an injury. Consumers in your demographic are going to stop and watch those. If they are captivated enough they may even contact you, (which should be your goal). Back this concept up with enticing images in follow up posts that remind customers of previous information you’ve already shared.

Become a trendsetter

Social Media is all about followers and friends, and being a trendsetter. So why can’t you be on the trend train as well. Tony Robbins does it with his videos about building business, so you too can do it for being the best chiropractor in your area! Find the social media that everyone runs to every day such as Facebook, Instagram, TicToc…  or any other medium. Build a following with videos and podcasts, or funny weekly jokes.

Some of the funniest, nationwide known posts (and comments) come from a vet in Texas. Locally in my neck of the woods there is a pastor who uses humor in his regular posts on his roadside reader board that are truly inspiring messages of his faith. People drive from the other side of our mountains every week just to read them. Your content doesn’t always have to be educational, but can often be inspirational, or even just fun.

Choose your spot … there is a correct time to be educational. Remember, education doesn’t have to be boring. Know your brand and stay true to it. First and foremost, be professional and knowledgeable. Be sure and include your educational content on your website with a great video, or maybe even an audio file. It never hurts to support educational content with patient interviews.

Social Insights

Knowing which media to use may not always be clear. Simplify this through your insight reports. If you create researched marketing plans each month that track your valuable KPI’s, this information will be readily available for you. It will become much more clear which social media marketing you should be utilizing, including the demographics with age, income, and interests. If you are getting traffic from people who have a high interest in running, then you know that you need to make more content specific to runners.

Call to Action

Don’t forget to bring it all together by inviting viewers to do something. This is the most important part! Your call to action doesn’t necessarily have to be a link to your website. Facebook offers some great tools such as chat, call direct, and of course, a link to your website or a web form. Which one works best for you and your business? (That is a subtle hint that you should probably implement a call to action that works best for your business).

If you have downgraded priority, or given up on your chiropractic social media effort, we have a program to help you get started. Let us get you back on track and teach you a whole new (and maybe even fun) way to bring the masses of social media back to your business. Give us a call or send us a chat on our Facebook page.

Subscribe

* indicates required
June 2026
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
282930  

Social Media Marketing for Chiropractors: It’s Not What You Say, It’s How (And When) You Say It. Read More »

Chiropractic Social Media creating Chiropractic SEO

Building Chiropractic Social Media While Building SEO

How useful was this article?
★★★★★

Several marketing experts have predicted an increased focus on video marketing for Chiropractors in 2022. I am one of those experts. For years, Marketing Health Academy has researched and promoted the use of video in chiropractic social media marketing. Shorter video clips are the latest trend in marketing because they quickly get to the point, are humorous, or both. How does this translate over to chiropractic marketing? First, we need to define what a short video is. Short videos are typically 30-90 seconds in length. They are intended to hold the attention of the viewer just long enough to get the message across. Videos are posted on various platforms such as YouTube, TikTok, Instagram, LinkedIn, and Facebook. In October 2021, Facebook created its own version of short videos called reels. It doesn't really matter what platform you are comfortable with, the point is to give readers the video option. Take the content to your audience rather than making them go find it.

Chiroparatic Social Media Marketing
Free Quote

Your followers are much more likely to watch a quick video than to read a lengthy article or watch a longer-length video. Now, let’s look at the steps to turn your videos into followers and SEO.

It's helpful to think of this process as a great big circular path, similar to “The Marketing Circle” itself. Each step adds value to the next step, all the while using information from the previous step.

Your blogs are an excellent link-building tool for building good chiropractic marketing SEO. They are also a great tool for promoting education and inspiration, Step Three of The Marketing Circle. If you have followed the steps provided in our free marketing e-book, you will already know that it is always best to have a list of SEO keywords before doing any marketing for your practice. SEO keywords are used for more than just SEO purposes, they will be used as a building block for every other marketing step as well. When creating a blog, start with the keywords, and build on them. You can create an educational or inspirational document built entirely around your keywords. The resulting article will have the perfect amount of keywords and key-phrases to grow your chiropractic SEO and help define the purpose of the blog. When designing a blog, be sure you have clear intentions about what you are trying to convey before you begin writing.

2022 Marketing will utilize YouTube as an integral marketing tool. According to the United States National Library for Medicine, studies demonstrated that YouTube videos were more effective than non-video methods in imparting health information. YouTube had a higher impact on recall (knowledge), attitudes, and behaviors when compared to written material on other social media platforms (i.e., Facebook, Twitter, and blogs). Armed with this information we should consider the power of pairing YouTube, blogs, and other social platforms together. Having followed the steps in The Marketing Circle, you have a well-defined and well written blog. The information in your blog can easily be converted into a conversation or interview style video, or an animated/slide show style video. Uploading your short video to your YouTube channel allows you to embed it into your blog or on your website, or to share it to any of your social media outlets as a link to YouTube, or simply as a short. You can also place a link to your blog on your social media, thus giving an indirect link to your YouTube video.

Chiropractic Marketing: Building Social Media While Building SEO Read More »

Social Media Marketing - Turning Negatives into Positives

Turning Negatives Into Positives

With Social Media Marketing

How useful was this article?
★★★★★

 

Building your brand is like life. You decide who you are by defining yourself (Step one, marketing circle). What you want people to think about how honest you are, or whether you have customer relation skills is part of that reputation. We can use all of the steps from The Marketing Circle to do this.

If you ever wondered what is all the hype about social media. Social Media Marketing is building your brand and your reputation.

Admit it, every time a bad review comes in you cringe thinking about the best way to handle it. You could just ignore it and tell yourself that you can’t please all of the people all of the time. Surely your customers could understand that. Except what if they can’t? How about this: Have you had that one question asked that you just can’t answer, and everyone else seems to have the same question? Again, do you just ignore it like it never happened? As hard as these questions are, they are important to care for quickly and with concern.

Scenarios such as these may be why many companies don’t utilize their social media marketing at all. It is hard–and time-consuming–to stay on top of what the community is thinking and saying about you. Our suggestion: Stop and turn that frown upside down! Your brand is what people think of you and your business. It is important to create a positive look in everything you do.

If you look at the 5 simple steps in social media marketing, you can easily turn every negative into a positive, while creating a business brand to be proud of.

Brand = Reputation

Bad Reviews

Nobody likes to get a bad review. They can be very hurtful, but if you think of them as educational material about your demographic and better customer communication flow then a bad review becomes a positive. Put yourself in the place of that patient that came into your clinic for the very first time and went to check-in, but nobody was there. Face it, it happens. Once they come back they walk back to their desk and start back up with their work as if they were never there. This is a perfect example of reviews that we see all the time on social media. How would you handle this? I would start with the issue at hand. Employee training is vital to company success. In this case, it’s ok to not be present at the front desk, but the first rule of customer service is acknowledging every single customer promptly. I’m not here to tell you how to train your employees, instead, I would like to talk about your online response. Using “The Marketing Circle” is a great way to use this as a marketing experience.

First: clarification. Clarify what your customer is saying to you with their bad review. Put the components together and write down what items you would like to acknowledge and what you can do to change them.

Second: Communicate. Respond to every single bad review in a very timely manner with a response that you would like to examine with the current customers’ complaints and anyone else who may have the same concerns. You will be respected more by responding, than ignoring.

Third: Educate and Inspire. This is a great time to ask your customers if their treatment was what they expected. Start a good conversation that keeps your customers engaged in your business on a personal level.

Fourth: Convert. At this point, you can bring this customer and many others back to the process of your service and expertise.

Fifth: Evaluate. Take the time to evaluate what went wrong, and how you benefited from the experience.

After you see the benefits of learning from reviews, remember this can go both ways. If you see a positive review, make sure to respond quickly and with a personalized message.

Controlling a Run Away Post

A run-away post is when you put something on social media and someone comes in with a negative post and runs with it.

These are my favorite negatives because you can use them as an opportunity to educate others about your product or service, become a part of the conversation, and leave with a bunch of new followers. You can be your influencer.

I remember a time when I was running a promo on bath remodels with stone. Someone chimed in and proceeded to explain all of the reasons why you shouldn’t install stone in your bathroom. How do you clean stone? A valid thought, but it doesn’t have to be, consider the only reason that it is difficult to clean your stone, is that it was not sealed properly, if at all. Good sealers come in wet-look, matte, natural, and anti-fungal, as well as an all-purpose stone cleaner. All you have to do is spay it down, let the soap run over the sealer and wipe it off. Without going into more detail, it’s no different than cleaning tile and grout.

Do you remember step 4? We just used step 4 to make an up-sell.

Your reputation is your brand, and your brand is how customers remember you. The negative will always be remembered more than the positive that counteracts it, so the process of turning negatives into positives helps others to leave you with a positive outlook and will not have a reason to tell others that their experience was bad enough to not come back.

Categories

Turning Negatives into Positives with Social Media Read More »

Scroll to Top