Top 7 Uses of Keywords in Chiropractic Marketing

Keywords in the past have been a tricky use of specialized words that help consumers find your website on Google, Bing, and other search engines. Today the term keyword means so much more. It may be the most useful tool in your marketing toolbox. Now is a great time to look at the 7 best uses of keywords. With this new knowledge, you can go back into your marketing plan and evaluate what you did. Look beyond SEO and organic search, to see that some of the tools are useful in other ways.

Before we get started looking at how we use our keywords, let's look at how we find the “best keywords”. There are many paid programs on the Internet that will include keyword search in their plans, but if you are just starting out and don’t want to invest large amounts of money, the best free program is your Google Adwords account. This is not an inclusive solution by any means, but it is a great starter. You will find your keyword planner under your tools link on the menu bar. Another great benefit of this tool is the ability to see other related keywords that you may not have thought about. Since this is not a tutorial on how to find keywords, let's look at how we are going to use them.

Strategic Domain Names

Your URL is your first line of defense with SEO and the search engines such as Google. Indexing algorithms start at the top of your web code and work their way down. The first thing they are going to see is any keywords in your domain name. So as a chiropractor you might want to find a domain name such as “drcoolchiropractic.com”, it’s just a suggestion. But hopefully, you get the idea. The search engines will obviously see your name and your occupation. If you already have a domain name, don’t despair we have many other uses.

SEO

I think this one is a given and since SEO is a full-time endeavor, we will not discuss it in detail other than to point out a few obvious SEO tips for your website and keywords.

• Headings
• Alt Tags
• Talking URL’s
• Call to Action
• Meta tags
• Inline text

Hashtag Marketing

Hashtags started as a way to search and chat on Twitter, but this practice is now everywhere. You’ve seen it: #imahashtag. Hashtags are now used on every social media outlet. Although used differently the format is the same. One of my most favorite hashtag tools deals with Twitter. Ritetag.com is one of those paid tools that give you multiple functions with their paid version, but the free site is just as useful. You can put a key term in the search and the results will give you an idea of how successful your term is on Twitter. If you are creating a trend report for your products, this works very well.

PPC (Pay Per Click) Advertising

This is another Google use of keywords, but if you are interested in successful marketing, learning how to integrate PPC with Google and Bing in your marketing is vital to website growth. If you don’t know how to create a complete PPC marketing plan, this may prove to be a waste of money so it is best to consult a professional before getting started. Once again, you will be using your Google and Bing Ad accounts. And as you may know, both Bing and MSN search default on many android phones. Don’t lose out on the high amounts of mobile traffic.

Directory Listings

Search engines have given great relevance for link building, and yet most forms of link building can get your black listed from the search engines.

One of the best link-building techniques that is respected by the search engine is directory listing. If you can find respected directories that are free or less expensive, your placement on most search engines can increase quickly. If you can find directories that are relevant to your products or services, include your keywords in your directory listing and the title.

E-mail subject lines

In a world of spam e-mails, marketing has become harder to create ROI and link conversions using e-mail. For the most successful e-mail marketing campaigns, a few simple tricks increase your chances.

Use your keyword in the subject line with [keyword] brackets. This not only points out what you are trying to do, but it accentuates it.

Infographics

Infographics can be very successful if you can create a balanced of words that are made visual with icons and pictures. This is also a great place to use keywords in a visual and fun format. If you haven’t already looked at the power of color psychology, this is the place to look.

Although there are many more places to use your keywords, such as in your social media we will let you explore some of these other techniques.

The takeaway here is keywords are a strategy that should be done carefully. Think outside the box of traditional SEO and look beyond the keywords “you” would think about. Think like your customers. Keywords are an investment into your business. Make sure you get the best return.